Hello

my name is Mohammed Rafique

I partner with startups and leading companies to create impactful designs that drive user engagement and conversion. My primary focus is pioneering user experience and creative leadership. My approach not only focuses on aesthetic appeal but also on achieving tangible business results.

Some Things I've Built

my work

Product Design

smyle

Smyle is an innovative wellness subscription service, offering tiered packages—Basic, Premium, and Luxe—designed to cater to the unique wellness needs of our subscribers. Utilizing a user-centric approach, we begin our customization process with a detailed questionnaire, allowing us to tailor each box with precision to address specific mental health concerns.

Brand Identity

ease tech services

To create a simple, memorable, and versatile design that effectively represents the company's brand identity and values, communicates its technological focus, and conveys professionalism and reliability, while being adaptable enough to remain relevant as the company evolves.

Web Design

ethic talent

Working with a upcoming startup, Ethic Talent, a revolutionary concept in responsible recruitment and talent management that prioritizes ethical considerations and inclusivity in the workforce.

UX/UI Design

BeCurious

BeCurious, an app that actually cares to help immigrant international students transition and succeed in the Waterloo Region by providing cultural orientation, resources, and assistance based on surveys and interviews.

UX/UI Design

novus

The infotainment system features a clean, user-friendly design with a modern UX/UI approach for cars. It uses a minimalist, cool-toned design with clear typography to enhance accessibility and navigation. The interface focuses on a seamless user experience, prioritizing safety while maintaining style, showcasing innovation in automotive UX/UI design.

Graphic Design

welcome brochure

During my co-op term, I was entrusted with the development of two comprehensive welcome brochures for the GBDA (Global Business and Digital Arts) and MDEI (Master of Digital Experience Innovation) programs at the University of Waterloo's Stratford School of Interaction Design and Business

UX/UI Design

gharse

GharSe, an application that consolidates tiffin services in Waterloo Region to provide access to home cooked meals for international students.

UX/UI Designer

welcome brochure

The project introduces SKRAPZ, a mobile app designed to foster a community where crafters can trade or sell excess scrap fabric and crafting materials.

The Companies i've worked with

experience

Ethic Talent

Creative Director
September 2022 - Current

A startup based in Kitchener, ON, I played an integral role in the development team. Working closely with the Project Manager and full-stack developer, we brought the website to life. I actively participated in initial business planning and ideation, taking responsibility for project management and UX/UI design.

University of Waterloo

Recruitment Assistant Intern
May 2023 - September 2023

I contributed to organizing events and job fairs, Developing new recruitment strategies, updating databases, drafting informational documents, creating a recruitment marketing material, taking photographs and videos, conducting 1-on-1 advising sessions, managing social media accounts, and providing administrative support.

Muslim Social Services

Communication Lead
June 2022 - September 2022

I played a vital role in developing a new communication strategy. I drafted, edited, and formatted various documents, managed social media accounts, directed interviews for organization videos, redesigned the website resulting in increased web traffic, and provided professional administrative support to executives.

City of Kitchener

Customer Service Attendant
September 2022 - Current

As a Customer Service Representative for the City of Kitchener at a community centre, I am the first point of contact for the community, providing information and support on the services and programs we offer. My role involves handling inquiries, managing bookings and registrations, ensuring customer satisfaction, and maintaining accurate records. I pride myself on my communication skills and my commitment to delivering exceptional service. I work collaboratively with my team to meet the diverse needs of our community.

Download Resume
contact

say hello

I am currently looking for a full time position. If you have a potential project or just want to say hi, I'll try my best to answer your email!