GharSe
Overview
The issue addressed is one of the biggest stressors faced by international students; food. Lack of time and high stress leads many international students to resort to unhealthy eating habits, such as fast food. The solution proposed is the creation of GharSe, an application that consolidates tiffin services in Waterloo Region to provide access to home cooked meals for international students.
My contribution
Product strategy Product design
The team
1 × project manager 3 × UX/UI designers 3 × UX/UI researchers
Year
2022
Process
Research & Insight:
Identified the need for healthier, culturally appropriate food options for international students through surveys and interviews.
Solution Conceptualization:
Developed "GharSe," an app to connect students with local tiffin services, offering home-cooked meals.
Business Model:
Introduced a subscription model to provide affordable, convenient access to meals without hidden fees, distinguishing it from competitors.
Prototype & User Interface:
Designed an intuitive app with features prioritized by user feedback, including meal plan customization, service exploration, and direct communication with providers.
User Testing & Iteration:
Conducted user testing, integrating feedback to enhance functionality, such as subscription management.
