Ethic Talent

Overview

In my role as Creative Director at Ethic Talent Corp, I led comprehensive branding initiatives and website development, facilitating crucial discussions and consultations with diverse communities. Our strategy was shaped through partnerships with Passage, Waterloo EDC, and regional stakeholders.

My contribution

User research Marketing Facilitation Creative Direction

The team

1 × Project manager 1 × Creative director 1 × Web Devoloper

Year

2023

Process

Engagement and Discovery

Commenced with a series of facilitated discussions across the Waterloo Region, gathering diverse viewpoints and identifying unique community needs. This engagement was rooted in the recognition of the region's cultural wealth and economic potential.

Strategic Partnerships

In collaboration with Passage and Waterloo EDC, we aimed to bridge technology and community insights. These partnerships were pivotal in shaping a service model that responds to the real-world challenges of immigrants and international students in Canada.

Consultation

Extensive consultations with grassroots minority and cultural businesses informed our understanding of the economic landscape.

Co-creation and Integration:

Facilitated co-creation workshops that encouraged participants to contribute actively to the development of our service offerings. This process ensured our solutions were not only innovative but also deeply integrated within the community.

Outcome

The outcomes were multifaceted: we unveiled a community-tailored brand, launched an informative website, and hosted events that highlighted our community-driven findings. This has culminated in stronger entrepreneurial networks and a cohesive economic development narrative for the Waterloo Region.

Next project

contact

say hello

I am currently looking for a full time position. If you have a potential project or just want to say hi, I'll try my best to answer your email!