Ethic Talent
Overview
In my role as Creative Director at Ethic Talent Corp, I led comprehensive branding initiatives and website development, facilitating crucial discussions and consultations with diverse communities. Our strategy was shaped through partnerships with Passage, Waterloo EDC, and regional stakeholders.
My contribution
User research Marketing Facilitation Creative Direction
The team
1 × Project manager 1 × Creative director 1 × Web Devoloper
Year
2023
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Process
Engagement and Discovery
Commenced with a series of facilitated discussions across the Waterloo Region, gathering diverse viewpoints and identifying unique community needs. This engagement was rooted in the recognition of the region's cultural wealth and economic potential.
Strategic Partnerships
In collaboration with Passage and Waterloo EDC, we aimed to bridge technology and community insights. These partnerships were pivotal in shaping a service model that responds to the real-world challenges of immigrants and international students in Canada.
Consultation
Extensive consultations with grassroots minority and cultural businesses informed our understanding of the economic landscape.
Co-creation and Integration:
Facilitated co-creation workshops that encouraged participants to contribute actively to the development of our service offerings. This process ensured our solutions were not only innovative but also deeply integrated within the community.
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Outcome
The outcomes were multifaceted: we unveiled a community-tailored brand, launched an informative website, and hosted events that highlighted our community-driven findings. This has culminated in stronger entrepreneurial networks and a cohesive economic development narrative for the Waterloo Region.